The LEGO Group, LEGO® Video Games and 4T2 Multimedia are expanding their partnership and today announced a new Hero Factory game to launch in January 2013. The game will be released by 4T2′s publishing division Amuzo Games on mobile and web platforms and will be the first time that The LEGO Group has licensed the release of a free-to-play mobile game with in-app purchases.
“This expanded partnership allows us to be more agile in how we respond to the needs of our customers. It is always difficult to predict what children will enjoy when it comes to video games,” said Hanne Træholt Odegaard, Head of LEGO Digital Business, “with this arrangement, we will have the opportunity to learn as fans play. We can then invest in enhancing the content that children are most interested in, creating a more fulfilling and rewarding experience.”
Mike Hawkyard from Amuzo adds, “ This expansion of our partnership with The LEGO Group allows Amuzo Games to develop the game beyond its original scope. Players can still play the game for free and can also extend their adventure by purchasing upgrades, if they want to.”
Amuzo’s parent company, 4T2 began creating games for The LEGO Group in 2007. In 2011 they helped shape the digital strategy for both LEGO Friends and LEGO Hero Factory by creating accompanying gaming content for each brand. To date, 4T2’s games for The LEGO Group have generated over 500 million play sessions spread across some of the toy manufacturer’s most popular product lines including City, Ninjago, Star Wars™ and BIONICLE.
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children, employing approximately 10,000 people globally. The LEGO Group is committed to the development of children’s creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. Visit www.LEGO.com
LEGO, Ninjago, Bionicle, and the LEGO logo are trademarks of The LEGO Group. © 2015 The LEGO Group.
About 4T2 and Amuzo Games
4T2 is an award-winning game developer, specialising in the creation of mobile and online games. The company is based in Bournemouth, UK. Its clients include The LEGO Group, Warner Bros and the BBC. 4T2 will publish the games via its subsidiary, Amuzo Games: www.4T2.co.uk www.amuzo.com